Now, you will be able to see your content goals, target platforms, types of content you want to post and how often you plan to post. This will help you to remain focused and make it easier to keep tabs on how your content performs on each platform.Īfter you have answered the four questions, you need to copy the colored boxes at the top of the Excel sheet into the calendar. They also suggest that you restrict it to five social channels. From increasing traffic to getting more leads, by adding your specific goal it will help you to remember what it is that you wish to achieve. One of the attractive features of this template is that it asks you to identify your content goals for the year. Your answers will then be used to generate your template automatically. After you have downloaded the template, you need to answer four questions. On their website, they offer a free content calendar template as a lead magnet. Speaking of which, if you are working with a small team, it is also one of the most cost-effective tools. The one row specifies the campaign, while you can use the other row for writing down notes for different members in your team. It also uses color-coding which helps you to categorize your different posts and two rows for additional labeling. With regards to content scheduling, its calendar is one of the best as the posts are placed in a big format so that you can read the caption easily and view the images clearly. This is for timeless blog posts that perform well throughout the year.ĬontentCal is a social media management platform with a heavy focus on planning and scheduling content. One of the useful features of their template is that they include a tab for evergreen content. Though, as it is very customizable, you are welcome to tweak it to include the platforms that you mostly use. It focuses on the four main social media platforms – Facebook, Instagram, Twitter, and LinkedIn. On their blog, they offer a free, customizable week-by-week content calendar template that you can download to plan and schedule your content ahead of time. You will find that this tool is more cost-effective if you use it to collaborate with only a few fellow marketers. You can use it for virtually anything relating to social media management, but if you are specifically searching for a tool to help you with the content side, it offers automated publishing, content management, keyword filtering, multi-account management, post scheduling, and multi-user collaboration. Hootsuite is one of the top social media management apps and offers robust features. With information available at a glance, it makes it much easier to get an accurate idea of the bigger picture which allows you to track and analyze your marketing efforts more accurately. Better trackingĪ content calendar can give you a good overview of what you posted and where. With the help of a content calendar template, it becomes much easier to plan your specific posts for the different social media platforms on which you are active. The best approach is to write custom posts for different platforms instead of simply copying and pasting the same message. All in all, it helps you to stay much more productive. Instead, it helps you to get your things in order and plan well ahead in advance (even months if you want to). Better organizationīy using you a content calendar template, there is much less rushing around like a headless chicken trying to come with content. While better planning is one of its primary advantages, the advantages offered by a content calendar goes far beyond just planning. Experienced marketers know that to be effective you need to post strategically as opposed to impulsively.
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